Trademarks, Brands and Advertising
I have provided advertising and marketing advice to leading companies and brands. I have managed the trademark portfolio in Canada of H.J. Heinz, now KraftHeinz. I have advised on advertising matters for KraftHeinz, Mattel, in my prior firm Labatt and many others. I have particular expertise in personality and privacy rights and the use of individual personality in advertising. I have been lead counsel in many trademark litigation and passing off cases and trademark oppositions. I can assist clients or their representatives in navigating the Trademark Opposition Board or in appeals from such decisions to the Federal Court. I can simply be a second look to evaluate your case and assist in formulating your argument or evidence or can handle the case. I can provide clearance searches and opinions for trademark and trade name selections and can assist in responding to trademark office objections.